Facebook, Twitter, Youtube, forums, local newspaper websites and separate opposition websites – all being used by opposition groups. They won’t show up in traditional media searches and can form the heart of misinformation campaigns if not proactively engaged in the debate.
Before engaging with social media channels, you need to understand your own objectives – why are you doing it and what are the best ways to reach your audiences? You need to know what you are heading into.
With planning turning into a ‘conversation with the community’, developers need to be a step ahead. The opposition groups already have a Facebook page and direct link to the local journalist via Twitter – shouldn’t you?
From listening exercises starting at about £300 per month looking at local forums, social media feeds and local newspaper websites for key words, comments and potential avenues for responses.